Sony launches dynamic in-game ads on PS3

[Gamez and Gadgetz]

Sony is looking to further monetise the 12.5 million PS3 units it has sold by announcing the introduction of dynamic in-game advertising on PlayStation 3 in both the UK and the US.

Marketers interested in placing advertisements in games for PS3 or publishers with available in-game space for advertisements are able to engage through advertisement distribution partners, with IGA Worldwide selected as PS3's first partner.

"The PS3 platform is primed to leverage the high growth potential of the in-game advertising market", said Phil Rosenberg, senior vice
president, SCEA.

"Ads that are organic to the environment not only benefit developers and advertisers, but also create a richer experience for gamers."

Dynamic adverts are already live on Xbox 360 in a market that's expected to be worth around $800 million by 2012.

[FallenSamurai]

Good for them, but annoying for us.

[Light Cloud]

depends how they incorperate the adverts... i mean in game vending machines have been there in many games, so i cant see the problem of them adding a real life brand name to those things... means you can blow em up and feel good about it ^^

[iNvRG]

this mean like a actual billboard in the game that will advertise a real company?